ABOUT

GUIDANCE
GUIDE

"As parents, we have always valued real, honest, and quality content when it comes to searching for products, advice, or expertise. We wanted to create a place for parents to organically review their favorite (and not so favorite) products, while also showcasing their expertise and passion for all things parenthood."

JENNIFER & GREG

Co-Founders
Jennifer Buske - Co-Founder

"I spent several years working with amazing juvenile product brands alongside my brother and PG Expert, Jamie Grayson, The Baby Guy, testing and reviewing products with my own four children through Jamie’s social media platform, as well as our curated BabyGuyBox. That experience was incredibly rewarding and developed a strong passion within me for the baby space AND the parents it impacts, and most importantly for the community of support we all need as parents. There had to be a way to bring parents together, in a place where they could share their authentic experiences and collectively grow. This is where my vision began to take seed.

When I met my partner and co-founder in 2015, we combined our visions together, and have been creating a place that would encourage self-driven, passionate parents to showcase their favorite products and experience.

The product review space is broken. And we are fixing it. As parents, we have always valued real, honest, and quality content when it comes to searching for products, advice, or expertise. We wanted to create a place for parents to organically review their favorite (and not so favorite) products, while also showcasing their expertise and passion for all things parenthood."

Jennifer Buske

Co-Founder, Guidance Guide/Parental Guidance

"I've been designing and building software for many years and it seems like the very resources that us tech-nerds have to find the right answer are so easy to come by. But what about when you need to find the right answer in your personal life, or for your kids? There is nothing comparable.

When my twins were born at 26.5 weeks, I entered a whole new level of confusion and isolation as I tried to become an expert in things I had never even heard of before. Trachestomy?! G-Tube?! Where do you go when you need to find the products, the tips, and the mutual life experience? There was nowhere when I needed it most.

Now we have the opposite problem. Too much information is just a hashtag search away. Who do you trust? How do you make your decisions in the midst of information overload and influencer marketing? And what if you have the answers? How do you help people who are walking the path you did? We designed Guidance Guide to solve all this and more."

Greg Cook

Co-Founder, Guidance Guide/Parental Guidance
Greg Cook - Co-Founder